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Mobile Acquisition with Facebook Ads
Facebook Mobile Advertising Overview
Introduction to Facebook Mobile Advertising (1:32)
Assumptions when discussing ads and this course (1:43)
Why is now a good time to run Facebook Mobile ads? (3:37)
The challenge with mobile attribution (2:22)
Developing High-Performing Mobile Ads
Creating an ad (1:03)
First principle to ad copy: be clear (1:17)
Additional principles to ad copy (4:06)
Guidelines to ad creative (2:55)
Techniques to catch the mobile user's attention (4:22)
Targeting the Right Audience
Overview of Facebook mobile targeting (6:24)
Targeting by demographic (12:28)
Using Facebook's social targeting (2:33)
Additional thoughts on social targeting (1:37)
Using broad categories and specific interests (0:51)
Choosing your Audience Size
How to select your audience size (1:14)
Define and target your most valuable audience (1:56)
Using the Lookalike and Custom Audiences Tools
Using the Custom Audience Tool (0:32)
Using the Lookalikes Tool (1:03)
Customize your ad call-to-action for reengagement (1:22)
Facebook Mobile Bidding
Facebook bidding overview (1:39)
Overview of advertising metrics (1:10)
Metrics to help optimize your bid category (0:48)
Target metrics and choosing between CPA, CPC or oCPM (4:41)
Analyze Your Campaign with this Indicator Spreadsheet
Mobile Application Installation with Facebook
Mobile App Install Ads Tutorial (from Facebook)
Using the Facebook Power Editor
Build and measure app installs using Facebook Power Editor
Detailed Guide to Using Power Editor (by Jon Loomer)
Additional Resources
Mobile Acquisition with Facebook Deck
TalkTo (Mobile App) Case Study: Successful Examples and Analysis
Updated Facebook Image Dimensions
Target metrics and choosing between CPA, CPC or oCPM
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