Commonly referred to as “growth hacking” you'll find this unique set of skills in people today who are getting paid hundreds of thousands in cash and equity to help acquire users for high-growth startups.
While this course is designed more towards getting that initial stream of traction, but it can also be useful to understand the quick, iterative process used by growth teams at larger tech companies like LinkedIn, Twitter and Facebook.
So how do you learn to do growth?
Well, if you think learning to “growth hack” is just about passively absorbing information – think again. Growth hackers weren’t born that way. They learned by actually doing it.
This "course" will teach you how to develop a high-converting landing page by actually driving traffic to it and getting feedback from instructors and a community of over 1,000 other students.
It will teach you the process of quickly iterating, and getting feedback to improve your page, all while getting users at the same time. You'll get everything you need to do it, including:
Project #1: Improve or develop your landing page.
This course will take you through the best content and tools I know of developing or improving your landing or homepage, one of the most common trouble areas – it's the place where most people first get to know you.
Even experts who’ve been doing this for years, get feedback on their page, and this course is the only place on the web I know of where to do it.
Can’t design and code a landing page? Don’t worry, we’ll give access to a tool called Unbounce (you get a 3-month subscription with $300+ for FREE). I’d argue that even if you can develop websites, Unbounce will allow you to quickly iterate based on data you’ve collected, which brings me to..
Once you have the page up, I’m going to get you to “thrash early” and provide a ready community of students in a similar position to you to bounce ideas off of and learn from the tests they implement.
Project #2 and #3: Acquire users through free and paid campaigns.
Beyond changes that you can do on your site and in person, we’re going to take the next level – we'll bring in users through free and paid channels. Get to this stage too early and you’ll end up wasting valuable resources, so we’ll get you here at the right time.
- This course is for anyone trying to improve their landing page, or would like to learn about how to get traction. This can include entrepreneurs, product managers and marketers.
If you’re looking to get hired at a startup, they’re not going to ask you what your certification is. A startup is going to ask you what you’ve actually done and how did you think about solving problems to get results.
One word. Impact.
Instead of getting paid to grow products through consulting fees, what would happen if I gave you the tools and critical feedback you need to do it yourself? How many thousands of products can we create an impact on?
Here are some of the results from a few students:
"we changed the copy and added email and LinkedIn registration (see attached) and increased our conversion rate for the Landing Page from 3% to 18%."
-Pauline, Student in Learn by Doing
"Was able to get 3,000 views in a little over an hour."
- Brandon Pindulic, Student in Learn by Doing
"In just one day, I got 19 conversions on my website without spending anything."
- George Liu, Student in Learn by Doing. George is also an intern with us and put together a detailed case study on creating a page that converts.
Not a lot of people get a chance to work with us in this way and in the end, there's an incredible amount we can all learn from each other.
In either case, you have a 100% happiness guarantee, so what are you waiting for?
See you inside.
P.S. Are you looking for more personalized mentorship for you growth? While this course will give you everything you need to think critically about your landing page and growth process, our GrowHack Subscription for $69 a month will give you access to the quality courses, discounts ($1,200 value) and the ability to ask some of the top domain experts for direct feedback.
For real-time feedback, I also offer a Growth Coaching $249 a month subscription which includes time with me every week. All part of the mission to get you to a million users.