Mobile Acquisition with Facebook Ads

Using Facebook Ads to Drive Mobile Application Installs and Engagement.

One important part of growth is taking advantage of emerging channels, and in mobile today – that’s paid advertising on Facebook.

In Q4 of 2013, Facebook will reach a tipping where they’ll make more than half their revenues via mobile ad sales – and for good reason.

Used correctly, Facebook is the best paid channel around for both the small and large budget app developer.

For the smaller budget you can use Facebook to target and test your product.

Have a larger budget? Here’s a quote from Hotels Tonight’s Director of Mobile Marketing, Adam Grenier:

“With Facebook targeting, I feel like a kid in a candy store with all these choices. It performs better from a click-to-install perspective than anything except incentivized ads. From an efficiency standpoint, it’s on par with everybody else out there today.”

As the CEO of a mobile apps gaming company, 12gigs I’ve bought 10+ apps to the Top 25 in the Apple, Google and Amazon app stores.

To do this effectively today, you'll need to know Facebook, and in this course I'll teach you what I've learned including:

  • Best practices for copy and creative for Facebook Mobile Advertising today.
  • The process of measuring and targeting by demographic, social and advanced tools like Lookalikes and Custom Audience.
  • Using metrics and understanding the levers to to produce great campaigns.

Consulting from a mobile developer can cost you tens of thousands of dollars – not to mention the incredible amount of money you're plowing into your ad budget.

If you are spending ANY money at all on Facebook Mobile Ads or plan to, this class should save you enough money in the first day of running a campaign to immediately make back your investment.

Look forward to seeing you in the course.

Nick Talarico


Your Instructor


Nick Talarico
Nick Talarico

Nick is the Founder and CEO of 12 Gigs, a social-mobile casino gaming engine & network. Prior to starting 12 Gigs, Nick led publisher development for Offerpal (now Tapjoy) and was an original member of YouWeb, the incubator that gave rise to iSwifter, Pluto Games, Open Feint, Sibblingz, and Crowdstar.


Class Curriculum



Frequently Asked Questions


When does the class start and finish?
The class starts now and never ends! It is a completely self-paced online class - you decide when you start and when you finish.
How long do I have access to the class?
How does lifetime access sound? After purchase, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the class?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

This course is not open for enrollment.