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Analytics for Startups
Introduction
Introduction to the Course (1:00)
Analytics Overview
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The Analytics Master Spreadsheet
Analytics with Conrad Wadowski
Ask Conrad a Specific Question
Analytics Lecture with Cassie Lancellotti-Young
Experiment and Measure Acquisition Channels (1:21)
Cost per Action: Analyzing Paid and Unpaid Users (1:33)
Create a Customer Intake Curve (2:31)
Analytics Lecture with Cassie Lancellotti-Young: Activation
How to Think About Activation (1:12)
Determine Your Magic Number (3:24)
Scale versus Quality (1:29)
Account for External Events (0:59)
Measuring and Analyzing Retention (1:06)
Learn Your Products Lifetime Value (0:33)
Develop a Cohort Analysis (1:05)
Analytics Lecture with Nabeel Hyatt: Retention
Why Day 1 Retention is a Good Measure of Sustained Use (1:41)
Benchmarks for D1 Retention in High-Growth Consumer Products (0:55)
Lecture: A/B Testing Primer
Making Sure You Are Statistically Significant (0:38)
A/B Testing and Statistical Significance Spreadsheet
Startup Case Studies
Duolingo - Improve your Product with A/B Testing & Data Focus
Disqus - Increasing Product Adoption
Airbnb - Test Your Assumptions
Khan Academy
Fitbit - Analyzing the First Five Minutes
YouTube - Can Everything Be Answered By Data?
Twitch - Democratizing Data
BranchOut - Getting Focused on User Growth
Voxer - Building a Minimum Viable Product - A Data Driven Approach
Prezi - Know Your Customer
Implementation Case Study: GrowHack Learn
Case Study Introduction (4:01)
Source Tracking (8:38)
Event Tracking (7:51)
People Tracking (9:29)
What We Can Do Better and Next Steps (4:42)
Data Driven Conference 2013
The Secret Weapon Every Start-Up Should Use
Doubling Down on Data: Investors' Perspective
Influence of Data on Design
Unlocking Mobile Data
Determine Your Magic Number
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